"Um, wrong number"

Next to the distilling equipment arriving, the most exciting day of our young corporate existence was the day we got the phones hooked up. The company had gone from concept to reality: We had arrived. We plugged in our radio shack cordless phones with the excitement of a six year old plugging in the Christmas tree on Christmas Eve. “Good thing we got two of these things,” Dave noted with a tone of relief, “Would just be too crazy putting people on hold all the time.” I wondered who our first caller would be, and I pictured myself like a young boiler room broker yelling incoming liquor orders across the floor at Dave as the phones went crazy, “RECCO!!!!”. It didn’t really occur to us back then that the Still wasn’t even hooked up, and that we had not yet started marketing ourselves. But the funny thing is, we actually got a lot of calls. They were just ALL the wrong number. Sometimes they were looking for “Luke”, other times “Maria”. Luckily, the confusion was cleared up quickly because the person on the other line rarely spoke any English. “Sorry wrong number”, I’d say, and hang up / fight back tears of self pity. It was like being called the wrong name by your gym teacher during the third month of school. So demoralizing. Well flash forward 4 months, and I can say all this with a laugh and a shrug because we have just received our first couple orders. We’re on our way! The second phone is still not ringing though, so please give us a call, and let me know if you need the number.

Here are a few of the places now carrying us. We'll be updating the list periodically. Please ask for us at your local establishment early and often:

Restaurant/Bars: Island Creek Oyster Bar, Stella, Four Seasons Bristol Lounge (starting in July), L'espalier, Hungry Mother, Savin Bar and Kitchen, Pettite Robert (South End and Needham).

Liquor Stores: Urban Grape (Newton), Liquor Land (South End), Wine and Cheese Cask (Sommerville).